A Buyer Persona is a research-based profile that depicts a target customer. A well-crafted Buyer Persona is important to improve your marketing strategy.
Branding is important for your company and your customers, because it tells everybody everything they need to know about you, and even how they should feel about your company. It’s the link that connects your company to your consumer and all the way around.
Consumer behavior is one of the most important aspects of marketing, and is a key factor on any marketing strategy. You can’t begin your marketing strategy without having thought of your consumers first.