Branding, Marketing Strategy and Web Platform Development for Wikiprofe.

A tech-based education startup had a very basic web platform where university students could rank their teachers. They got into a startup acceleration program, and required a brand new web development, branding and marketing support, and we helped them with their needs.

KEY FEATURES

  • Cloud based platform allowing university students to rate their teachers anonymously.
  • Teachers can be rated several times in the semester, allowing them to improve their education methods.
  • Marketing strategy and branding to help them grow.

SERVICES

  • Enterprise Web Development
  • Web Design
  • UX/UI Design
  • Brand Design
  • Marketing Strategy

KEY FEATURES

  • Cloud based platform allowing university students to rate their teachers anonymously.
  • Teachers can be rated several times in the semester, allowing them to improve their education methods.
  • Marketing strategy and branding to help them grow.

DISCIPLINES

  • Enterprise Web Development
  • Web Design
  • UX/UI Design
  • Brand Design
  • Marketing Strategy

CLIENT

WIKIPROFE is a tech-based education startup. They allow university students to rank their teachers, and help future students choose the best teachers for their classes. Their main goal is to help teachers to receive honest feedback, so they can offer a better education.

CHALLENGE

Wikiprofe wanted to scale up their startup, and got accepted into a startup acceleration program. They needed a brand new web platform, a rebranding and a marketing strategy to grow. 

Software Development

They already had a basic web platform and it wasn’t enough for what the users wanted. They needed a robust, responsive and student-friendly platform, since they were expanding to other countries and constantly adding up new universities.

Branding

They needed a complete rebranding, because their image was too serious. Students would love a new mascot that made them feel smart, kind and fresh, and helped them to spread the word among universities.

Marketing

Since they were expanding to new countries and adding up universities, they needed help to design a successful marketing strategy to power up their growth.

SOLUTION

We started with several discovery sessions with them in which we studied the platform they already had, the process they designed for a student to rate a teacher, and the needs of the students. From there, we were able to propose a new platform, new brand image and a complete marketing strategy.

BRAND DESIGN

While our development team was studying the platform, our design team started to work on the new brand. We were able to understand what they wanted to look like for students and for teachers.

Wikiprofe Logo, Education, Startup

Our design team worked closely with the Wikiprofe team to design a new logo and corporate image that was appealing to students, but also fresh, modern and serious.

The logo is a pair of eyes behind blue glasses, representing the student’s eager to learn and the wisdom of teachers and their knowledge. The eyes are curious about the world and the lenses are shaped as a conversational bubble, to represent what happens in class.

Wikiprofe Logo, Education, Startup

Our design team worked closely with the Wikiprofe team to design a new logo and corporate image that was appealing to students, but also fresh, modern and serious.

The logo is a pair of eyes behind blue glasses, representing the student’s eager to learn and the wisdom of teachers and their knowledge. The eyes are curious about the world and the lenses are shaped as a conversational bubble, to represent what happens in class.

Wikiprofe Logo, Education, Startup

Our design team worked closely with the Wikiprofe team to design a new logo and corporate image that was appealing to students, but also fresh, modern and serious.

The logo is a pair of eyes behind blue glasses, representing the student’s eager to learn and the wisdom of teachers and their knowledge. The eyes are curious about the world and the lenses are shaped as a conversational bubble, to represent what happens in class.

Wikiprofe, Elecsis, Web Platform, Branding, Marketing Strategy, Profe Frank, Mr Frank

We designed their new mascot, a wise teacher who inspires and is cool, noble and genuinely cares for the students.  His name was “Mr. Frank” or “Profe Frank” in Spanish, and helped Wikiprofe to bring students and their teachers closer in different universities and countries.

Mr. Frank was designed to promote honest and respectful feedback from students, and to make students feel proud of their teachers. He was a very important asset of the brand, and an active member for marketing campaign.

Wikiprofe, Elecsis, Web Platform, Branding, Marketing Strategy, Profe Frank, Mr Frank

We designed their new mascot, a wise teacher who inspires and is cool, noble and genuinely cares for the students.  His name was “Mr. Frank” or “Profe Frank” in Spanish, and helped Wikiprofe to bring students and their teachers closer in different universities and countries.

Mr. Frank was designed to promote honest and respectful feedback from students, and to make students feel proud of their teachers. He was a very important asset of the brand, and an active member for marketing campaign.

Wikiprofe, Elecsis, Web Platform, Branding, Marketing Strategy, Profe Frank, Mr Frank

We designed their new mascot, a wise teacher who inspires and is cool, noble and genuinely cares for the students.  His name was “Mr. Frank” or “Profe Frank” in Spanish, and helped Wikiprofe to bring students and their teachers closer in different universities and countries.

Mr. Frank was designed to promote honest and respectful feedback from students, and to make students feel proud of their teachers. He was a very important asset of the brand, and an active member for marketing campaign.

WEB & UX/UI DESIGN

Once the brand and the mascot were ready and approved, our design team started to work on the web design, the user interface and user experience of the new web platform.

Wikiprofe Web Platform Mockup, Elecsis Success Case

When we had all the information crystal clear, we began to design a new and improved web platform, user-centered and with catchy design to appeal to the students.

The brand design was the inspiration for the web platform, and the User Experience and User Interface were carefully crafted and curated to preserve the brand’s values and goals.

Wikiprofe Web Platform Mockup, Elecsis Success Case

When we had all the information crystal clear, we began to design a new and improved web platform, user-centered and with catchy design to appeal to the students.

The brand design was the inspiration for the web platform, and the User Experience and User Interface were carefully crafted and curated to preserve the brand’s values and goals.

Wikiprofe Web Platform Mockup, Elecsis Success Case

When we had all the information crystal clear, we began to design a new and improved web platform, user-centered and with catchy design to appeal to the students.

The brand design was the inspiration for the web platform, and the User Experience and User Interface were carefully crafted and curated to preserve the brand’s values and goals.

ENTERPRISE WEB DEVELOPMENT

With the workflow clear, the brand and web design approved, our development team started to code the web platform into life.

SOFTWARE’S FEATURES AND CAPABILITIES

FEEDBACK

Comments are anonymously made, but moderated. Wikiprofe encourages students to give honest and respectful feedback.

UNIVERSITIES

Each university has a profile where students can see the overall rating, best-rated teachers and programs, its history, locations and other information.

STUDENTS

Each student has a profile, according their current city, university, career, semester and associated teachers to rate.

RATINGS

Teachers are rated up to 4 times in a semester, giving them the opportunity to improve on a daily basis.

INTERNATIONAL

World-wide web platform with multi-country and multi-language support, according to the startup growth.

Wikiprofe Web Platform Mockup, Web Design, Web Development

Students can log-in and add their current information: city, university, faculty and semester. Based on this information, the platform will show them the associated teachers available for rating and feedback, so they can rate the teachers up to 4 times per semester and help them improve their classes along the way.

Wikiprofe Web Platform Mockup, Web Design, Web Development

Students can log-in and add their current information: city, university, faculty and semester. Based on this information, the platform will show them the associated teachers available for rating and feedback, so they can rate the teachers up to 4 times per semester and help them improve their classes along the way.

Wikiprofe Web Platform Mockup, Web Design, Web Development

Students can log-in and add their current information: city, university, faculty and semester. Based on this information, the platform will show them the associated teachers available for rating and feedback, so they can rate the teachers up to 4 times per semester and help them improve their classes along the way.

The web platform allows the Wikiprofe team to moderate and approve the students comments and feedback to their teachers. It also lets them include new universities, update teachers and faculties’ information, and manage the entire platform. 

The admins can access anywhere, anytime, and they can create, upload, export or edit cities, universities, teachers and faculties data. 

Wikiprofe Admin Mockup Web Platform

The web platform allows the Wikiprofe team to moderate and approve the students comments and feedback to their teachers. It also lets them include new universities, update teachers and faculties’ information, and manage the entire platform. 

The admins can access anywhere, anytime, and they can create, upload, export or edit cities, universities, teachers and faculties data. 

Wikiprofe Admin Mockup Web Platform
Wikiprofe Admin Mockup Web Platform

The web platform allows the Wikiprofe team to moderate and approve the students comments and feedback to their teachers. It also lets them include new universities, update teachers and faculties’ information, and manage the entire platform. 

The admins can access anywhere, anytime, and they can create, upload, export or edit cities, universities, teachers and faculties data. 

MARKETING STRATEGY

We developed a complete marketing strategy and marketing plan to reach students both online and offline.

Mascot icon

One of the main marketing goals we had was to promote Wikiprofe as a great platform for students to give honest and respectful feedback to their teachers, so the teachers wanted to be on the platform because of their great performance and ratings.

Mr. Frank was the inspiration for one of the most beautiful activities we created to bring students closer to their teachers, and show them some love and respect.

Mascot icon

One of the main marketing goals we had was to promote Wikiprofe as a great platform for students to give honest and respectful feedback to their teachers, so the teachers wanted to be on the platform because of their great performance and ratings.

Mr. Frank was the inspiration for one of the most beautiful activities we created to bring students closer to their teachers, and show them some love and respect.

Balloon Icon

We created the activity “My Favorite Teacher”, in which, for almost a week, the Wikiprofe team stood in front of many universities to give away free white balloons saying “You’re my favorite teacher”, and encouraged students to give them to their favorite teacher of the semester they were on, or their favorite teacher of all times.

Balloon Icon

We created the activity “My Favorite Teacher”, in which, for almost a week, the Wikiprofe team stood in front of many universities to give away free white balloons saying “You’re my favorite teacher”, and encouraged students to give them to their favorite teacher of the semester they were on, or their favorite teacher of all times.

Balloon Icon

We created the activity “My Favorite Teacher”, in which, for almost a week, the Wikiprofe team stood in front of many universities to give away free white balloons saying “You’re my favorite teacher”, and encouraged students to give them to their favorite teacher of the semester they were on, or their favorite teacher of all times.

Award Icon

By the end of the week, the teachers with most balloons earned an award from Wikiprofe, as a way to congratulate them for their effort, their knowledge and their commitment to the students.

It was a beautiful activity, one of the many ways in which we helped Wikiprofe to be loved and respected, both by students and teachers.

Award Icon

By the end of the week, the teachers with most balloons earned an award from Wikiprofe, as a way to congratulate them for their effort, their knowledge and their commitment to the students.

It was a beautiful activity, one of the many ways in which we helped Wikiprofe to be loved and respected, both by students and teachers.

RESULTS

Wikiprofe is widely known among university students and every semester helps them choose the best teachers for their classes.  Students are constantly updating information, giving quality feedback, and helping future students to pick the best options available.

Operates In

0
Countries

Over

0
Universities

More Than

0
,000 active
Students Per Month

Elecsis was a key ally to us. They helped us to enhance our web app, and we could grow and evolve from a web app only supporting one single university to a fully developed web app supporting 32 universities and 2 countries at the same time. We grew not only in infrastructure but also in design, branding and our team strength. Elecsis is a company that doesn’t only help you to build your platform, but they help you to give structure to your projects with solid foundations so you can take your business to the next level.

 

Julio De Vivero – Co-Founder & CEO

ARE YOU READY FOR YOUR NEXT BIG PROJECT?