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Resources

Expert thoughts, tips and knowledge from our strategists, designers and software leaders. Software development, Design and Marketing topics to help your company grow.

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Jan122021
Elecsis, Marketing, Digital Marketing Trends

10 Digital Marketing Trends for 2021

Digital Marketing, Marketing

Now it’s time to move on, so we’ve prepared a list with the 10 new Digital Marketing trends for 2021. take your business to the next level..

Dec222020
Elecsis, Smart goals

SMART Goals: What are they and how to apply them?

Marketing Strategy, Software Development

Have you heard of SMART objectives? If you have no idea in this post you will learn how to plan your goals and objectives with the SMART methodology

Dec72020
Elecsis, Brand, Redesing

Brand Redesign: What is it and how do you plan a successful redesign?

Branding, Design

When do you need a Brand Redesign? Do we change the brand a bit, or do we redesign the whole brand? stay and find out for yourself..

Dec12020

Digital Marketing 101

Digital Marketing, Marketing, Marketing Strategy

You’ve probably heard of “digital marketing 101”, “marketing”, right? discover its meaning, how it has evolved and its advantages..

Nov192020
Elecsis, web, development, agency

How to choose the best Web Development Agency

Software Development, Web Development

The web development agency is key to the success of a web project, find out what you should take into account to choose the best one.

Nov102020
Elecsis, design, psychology of color

What is the psychology of color?

Branding, Design, Graphic Design, Web Design

How do colors influence our decisions and emotions? Find out what color psychology is, its importance and how it influences design…

Nov32020
Elecsis, customer journey, desing

Customer journey: What is it and how to create one?

Branding, Design, Digital Marketing, Inbound Marketing, Marketing, Marketing Strategy, Web Design

Do you know the experience that users live with your product or brand? Discover how to develop a customer journey map to know your customers.

Oct202020
Elecsis, design, UI/UX, branding

What is UX/UI design?

Branding, Design, Graphic Design, Web Design

What’s UX/UI? What is the difference? Find out everything you need to know about UX/UI design and get an attractive, well-built design.

Oct132020
Elecsis, e-commerce, marketing, sales

What is E-Commerce?

Digital Marketing, Marketing, Marketing Strategy, Software Development, Web Development

Lately, people are talking about E-Commerce. What is E-Commerce? What are the types of E-Commerce? What are its advantages? Find out all you need to know about E-Commerce, and take your brand to the next level.

Nov192019
Elecsis, Buyer Persona, Marketing Strategy, Consumer Behavior

What is a ‘Buyer Persona’ and Why is it important?

Digital Marketing, Inbound Marketing, Marketing, Marketing Strategy

A Buyer Persona is a research-based profile that depicts a target customer. A well-crafted Buyer Persona is important to improve your marketing strategy.

Nov132019
Elecsis, WordPress, Website, website cost

How much does it cost to build a WordPress website?

Web Design, Web Development

An adequate understanding of your website needs will determine the cost both in money and time you need to invest to build your new WordPress website.

Nov62019
Elecsis, Design, Stand Out Brand, Strong brands

How to design a Stand Out Brand?

Branding, Design, Graphic Design, Logo Design

Branding is one of the most important parts of your business, since your brand design communicates who you are to your clients. You’ll learn how to design a stand out brand and create strong brands for your business.

Oct302019
Elecsis, Dynamic Logo, Marketing, Design

Dynamic Logos: Uses and Advantages from a marketing perspective

Branding, Design, Logo Design

Dynamic logos can have have many uses and advantages from a marketing perspective, because they can adapt depending on the context or the audience. They are great for marketing efforts if your company offers several products or services.

Oct232019
Elecsis, WordPress, Website, Web Development

Why should I use WordPress for my website?

Web Design, Web Development

WordPress is one of the most popular CMS (Content Management System) for many different types of websites. It’s a great choice for marketing websites, landing pages, personal blogs, and even for more sophisticated platforms.  Let’s see why you should use it for your business website!

Oct92019
Elecsis, Branding, Marketing, Design, Brand

Why is branding important for your company?

Branding, Design, Graphic Design, Marketing Strategy

Branding is important for your company and your customers, because it tells everybody everything they need to know about you, and even how they should feel about your company. It’s the link that connects your company to your consumer and all the way around.

Oct22019
Elecsis, Marketing Strategy, Customer Behavior, Marketing Plan

Why is Consumer Behavior important to my Marketing Strategy?

Digital Marketing, Marketing, Marketing Strategy

Consumer behavior is one of the most important aspects of marketing, and is a key factor on any marketing strategy. You can’t begin your marketing strategy without having thought of your consumers first.

Sep232019
Elecsis, Clutch, Software Development, Top Developer

Elecsis Named Top Developer in Colombia by Clutch

Elecsis, Software Development

There are several factors to consider when selecting a development partner for your next project. Software development is vital to any burgeoning company’s success, and the wrong developer could result in a waste of time, money, amongst other valuable resources.

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Recent Post
  • 10 Digital Marketing Trends for 2021 January 12, 2021
  • SMART Goals: What are they and how to apply them? December 22, 2020
  • Brand Redesign: What is it and how do you plan a successful redesign? December 7, 2020
  • Digital Marketing 101 December 1, 2020
  • How to choose the best Web Development Agency November 19, 2020
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