In recent years web design has been evolving and will continue to do so over time. In the case of minimalist web design, it has become very popular because it benefits the user experience in the form of faster load times and better compatibility between screen sizes.
Ok, let’s talk about what are the best practices for minimalist web design. ¡Take note!
What is minimalist web design?
Minimalism in web design means simplifying the interface by removing unnecessary elements.
Is a concept that refers to websites that prioritize the essentials and get rid of the unnecessary. It is about having a flowing page layout, eliminating all ornamentation, using consistent spacing and, in general, a light and well-balanced selection of colors and fonts.
In minimalist design it is common to use increasingly larger white space, a reduced color palette and simple shapes.
What are the benefits of minimalist web design?
These are the main benefits of minimalist web design.
1. Faster charging
Minimalist websites have fewer elements, therefore, they have a shorter loading time.
This, in turn, decreases the bounce rate of users and improves the SEO ranking of your website.
2. Better readability
The use of soft colors and a very simple organization, as well as the existence of white space, makes it much easier for users to understand the content.
Minimalist web design makes the audience focus their attention on what is important. By being able to appreciate this content more, there is a greater chance that users who visit your site will end up buying and not get lost in elements that can distract them.
3. Ease of navigation
Using only the really necessary elements makes users feel more comfortable and, therefore, improves the user experience, something that can positively help your reputation and the number of sales.
When is minimalist web design appropriate?
Minimalist web design does not suit all websites, here are some examples:
- News websites
- Websites for children and teenagers
- Brands with a wide variety of products/services
- Portals with a lot of banner ads
- Gaming websites
- Auction portals
Many of these need to attract attention with flashy colors or must offer a large number of options for the user to click, it is more advisable for these types of pages to look for other web design options.
So, in which cases is it advisable to opt for a minimalist design?
- Corporate websites
- Stores with limited products
- Landing pages
Best Minimalist Web Design Practices
Creating a minimalist web design is not so complex, here are some recommendations so you can implement minimalism and get a web design that improves the user experience and facilitates navigation on the website.
- Don’t abuse bright colors
The use of bright colors is not incompatible with a minimalist design. What’s more, they can also give your site a modern touch and better capture the audience’s attention.
However, don’t overdo it, the key will be in the balance, as too many bright colors can make the experience a bit uncomfortable. Always try to combine them with softer tones.
- Creative fonts
You can experiment with different fonts for words, as long as you make sure the result is legible and clear. The key is to experiment until you find one that really represents the essence of your brand while keeping the minimalist touch.
- Use blank spaces
Leaving enough white or empty spaces between the different elements of your web page is essential to achieve a minimalist design.
However, do not abuse these spaces, try to find a balance, otherwise it could give the feeling that information is missing on your page and that it is incomplete, and this is definitely not what we want users to perceive.
- Pay attention to the small details
Although minimalist websites should have only the essentials, it is important to stand out from the competition by including unique elements that differentiate you as a brand. Geometric elements, original mouse pointers, quotes or underlined elements are a very good option.
- Useful navigation
Try to eliminate everything that you consider unnecessary and that you think may hinder the user. But don’t make the mistake of eliminating too many options and creating an unhelpful website.
- Choose the right images
In minimalist design, images are usually large and in light tones. Images are one of the most important parts of the website, so make sure you choose them very well, as they have the power to capture the audience’s attention.
We have found that minimalist web design is a very easy trend to employ on your website.
If you plan to create a minimalist web design, don’t forget that you should get rid of most of the text, applications, buttons, very bright colors and navigation elements. In other words, you can leave only the most essential, without which your website cannot function at all.
If you don’t want to do it all by yourself, and you want something unique for your brand, don’t hesitate to contact us! Your digital presence should be attractive and awesome, and we’re ready to help you with it.