Perfect Sizes for Social Media Posts – The Ultimate Guide

We’ve all been there: you design an amazing post for social media, and when you publish it, it doesn’t have the perfect size and you have to do it all over again. Frustrating, right?

Well, we’ve got you! We’re sharing with you the exact sizes and requirements for your social media posts, so your digital presence always looks awesome!

Instagram

Instagram is one of the most used social networks, and with its several content types, sometimes things can get messy.  So, look no further and take some notes:

It is important to note that although your images are displayed at a size of 600 x 600 px, it is recommended to upload them at 1080 x 1080 px.

  • Profile photo: 180 x 180
  • Square image: 1080 x 1080
  • Horizontal image: 1080 x 566
  • Portrait Image: 1080 x 1350
  • Story: 1080 x 1920
  • Square video: 1080 x 1080
  • Horizontal video: 1080 x 608
  • Vertical video: 1080 x 1350
  • Reels (and also IGTV ): 1080×1920

•          Tip: When you create an ad in the ad creation tool, you can crop the image to make it fit to the ad type you want

Facebook

Facebook is one of the biggest platforms, but when you upload media with the wrong sizes, they can crop or change the format or size, making it look awkward and ugly. So, these are the correct sizes for your Facebook posts:

  • Profile photo: 180 x 180
  • Cover Photo: 820 x 312 Mobile: 640 x 360 (FYI)
  • Video Post: 1280 x 7230
  • Story: 1080 x 1920
  • Event Image: 1920 x 1080
  • Facebook Link: 1200 x 628
  • Photo post (square): 1200 x 1200
  • Photo post (horizontal): 1200 x 636

LinkedIn

Your professional personal or business profile should look amazing on this social network. You want to look flawless in front of your competition! Here’s what you should keep in mind

Personal Pages:

  • Profile photo: 400 x 400
  • Header: 1584 x 396

Company Pages:

  • Logo: 300 x 300
  • Header: 1128 x 191
  • Images with promoted content: 1200 x 628

Videos and images:

  • Video post (max): 4096 x 2304
  • Square Image: 1200 x 1200

Twitter

For instant communication, no one beats Twitter. So, it’s quite important to have a good presence on this social network, which is widely used by people all ages. These are the correct sizes in case you were wondering:

  • Profile photo: 400 x 400
  • Header Photo: 1500 x 500
  • Video Post (Square): 1200 x 1200
  • Video post (horizontal): 1920 x 1200
  • Video post (vertical): 1200 x 1920
  • Post Image: 1200 x 600
  • Card image: 800 x 418

Pinterest

Inspiration for everyone, and a place to find beautiful things. Your brand and profile must also be beautiful!

  • Profile photo: 165 x 165
  • Pin image: 1000 x 1500
  • Header image: 800 x 450
  • Board cover: 222 x 150

YouTube

Who said videos can’t look good? Here are the perfect sizes for your corporate or personal channel:

  • Profile Image: 800 x 800
  • Header image: 2560 x 1440
  • Video: 1920 x 1080
  • Video thumbnail: 1280 x 720

TikTok

The social network for the young and creative people. So, here are the main sizes for you to get creative!

  • Profile photo: 200 x 200
  • Videos: 1080 x 1920
  • Feed ad image: 1200 x 628
  • Video feed ad (vertical): 720 x 1280
  • Feed Ad Video (Square): 640 x 640
  • Feed Ad Video (Landscape): 1280 x 720

Conclusion

Now you have all the recommended and appropriate sizes for your social media accounts, and we’re sure your feeds and contents will look awesome! No more cropped pictures, no more twisted content, no more blurred images!

If you need help with your social media, and you want a plan with amazing visual designs, marketing strategy and outstanding content, don’t hesitate to drop us a line! We’re ready to help you grow.


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