Customer journey: What is it and how to create one?
Do you know the experience that users live with your product or brand? Discover how to develop a customer journey map to know your customers.
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What is a ‘Buyer Persona’ and Why is it important?
A Buyer Persona is a research-based profile that depicts a target customer. A well-crafted Buyer Persona is important to improve your marketing strategy.
Why is Consumer Behavior important to my Marketing Strategy?
Consumer behavior is one of the most important aspects of marketing, and is a key factor on any marketing strategy. You can’t begin your marketing strategy without having thought of your consumers first.