Inbound Marketing and its Advantages for your Business
If you’re thinking about implementing an inbound marketing strategy for your business, let us share with you the great benefits and advantages it will bring to your company.
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Customer journey: What is it and how to create one?
Do you know the experience that users live with your product or brand? Discover how to develop a customer journey map to know your customers.
What is a ‘Buyer Persona’ and Why is it important?
A Buyer Persona is a research-based profile that depicts a target customer. A well-crafted Buyer Persona is important to improve your marketing strategy.