SMART Goals: What are they and how to apply them?
Have you heard of SMART objectives? If you have no idea in this post you will learn how to plan your goals and objectives with the SMART methodology
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Digital Marketing 101
You’ve probably heard of “digital marketing 101”, “marketing”, right? discover its meaning, how it has evolved and its advantages..
Customer journey: What is it and how to create one?
Do you know the experience that users live with your product or brand? Discover how to develop a customer journey map to know your customers.
What is E-Commerce?
Lately, people are talking about E-Commerce. What is E-Commerce? What are the types of E-Commerce? What are its advantages? Find out all you need to know about E-Commerce, and take your brand to the next level.
What is a ‘Buyer Persona’ and Why is it important?
A Buyer Persona is a research-based profile that depicts a target customer. A well-crafted Buyer Persona is important to improve your marketing strategy.
Why is branding important for your company?
Branding is important for your company and your customers, because it tells everybody everything they need to know about you, and even how they should feel about your company. It’s the link that connects your company to your consumer and all the way around.
Why is Consumer Behavior important to my Marketing Strategy?
Consumer behavior is one of the most important aspects of marketing, and is a key factor on any marketing strategy. You can’t begin your marketing strategy without having thought of your consumers first.