Category Archives: Marketing

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Elecsis, Buyer Persona, Marketing Strategy, Consumer Behavior

What is a Buyer Persona and Why is it important?

Digital Marketing, Inbound Marketing, Marketing, Marketing StrategyNovember 19, 2019

A Buyer Persona is a research-based profile that depicts a target customer. A well-crafted Buyer Persona is important to improve your marketing strategy.

Elecsis, Marketing Strategy, Customer Behavior, Marketing Plan

Why is Consumer Behavior important to my Marketing Strategy?

Digital Marketing, Marketing, Marketing StrategyOctober 2, 2019

Consumer behavior is one of the most important aspects of marketing, and is a key factor on any marketing strategy. You can’t begin your marketing strategy without having thought of your consumers first.