How to design a Stand Out Brand?
Branding is one of the most important parts of your business, since your brand design communicates who you are to your clients. You’ll learn how to design a stand out brand and create strong brands for your business.
No matter what you sell or how unique your product is, you will still face a lot of competition. All companies use advertising to draw the attention of their target audience, and that’s why you need to build a brand that stands out.
A strong brand highlights you among the competition, so your business can rise and shine. The right brand design will gain you loyal customers, and will also tell them what to expect from your products or services.
So, how to design a Stand Out Brand?
These are some tips you can use to design a Stand Out brand:
1. Classic Approach
With so many information floating around online, you surely have noticed that design trends often change. However, if you don’t like to change that often and would love to have some classic and timeless brand instead, you can always go with the Classic Approach.
You need to think of what you want your logo to look like: what brand colors would you like? What would you like potential customers to think about you? Using a classic approach on branding doesn’t mean having a dull brand. A long-lasting brand image is also made up of your personality and flavor, combined with traditional fonts or shapes.
When considering your color palette, always keep in mind the industry you’re in. For example, if you’re an accounting business, we wouldn’t recommend using neon colors. If you’re a beach bar service, you don’t want to scare clients away with dull colors.
Remember customers are drawn to beautiful visuals that represent who you are.
2. Be Bold
If you’re looking for a wide audience of clients, you don’t want to blend in with the crowd. While it’s beneficial to check out the competition from time to time, avoid copying their design or you will go unnoticed.
An amazing relationship with your customers begins with a unique brand design. Your brand should have integrity and remain consistent, even if you’re using dynamic logos. This way your business can grow strong brand equity, which leads to a higher value of your products and services.
Your brand is a reflection of who you are. Sometimes, it could be difficult to define that clearly, so we share some questions you can ask yourself to find out:
- What is my end goal with my business?
- What are some incredible aspects of my products or services?
- What do customers say about my business?
- What reputation do I want my company to have?
Also, keep in mind that you need to understand your customer’s behavior. It’s very important that you study your target audience, so you really get what they desire. What do they need that you are willing and able to solve? Never leave it to chance to understand your audience. Be aggressive in your research or you might fall behind in this area.
3. Keep it simple
When you look at other top brands in today’s world, you’ll notice that many of them choose minimal design approaches in their branding. Now, this doesn’t mean they lack a creative drive, but they truly understood their target audience.
Many consumers are not into complex visual images or fonts. You should keep away from the ornate elements, varied colors or distracting visuals. This way you will reinforce your brand image and you will gain loyal customers.
Your clients will remember your brand better if you use a simple design than if you use a complicated one. You should avoid having too many bright colors and stick to a few core shapes. Keep it professional, clean and simple.
4. Choose your color palette
A pro tip we share with you: try not to use more than three colors on our logo. This also applies to your website and marketing collaterals. If you’d like some more colors, you can always choose to have a dynamic logo.
We know choosing a great color scheme is difficult, and for many of us, it means getting stuck in there. The truth is you don’t have to choose the colors you love the most. For branding to be the most effective, you should choose those colors that works better for your audience.
For example, if you run an online brand, you’ll want to generate high traffic to your website. So, to engage your readers upon arriving at your platform you can use high-contrast colors. Or, if your brand has a calm personality, try to choose a combination of bright colors that reflect it.
5. Get Personal
Don’t be afraid to add your business personality to your brand image. Your customers will value you even more when you take the time to show them a little about who you are.
Keep in mind that people connect to other people alike, so show your audience who you are.
6. Take your time to choose your name
Your naming is everything. You should aim to have a business name that will stick to your customer’s minds.
Avoid having common or generic names, and try to choose a name that’s so simple that anyone will remember it.
Also, remember that the name must be available for you to own it.
Having a Stand Out brand is a mixture of some great things. An amazing name, a great color scheme and a simple design are key ingredients to design a stand out brand and create strong brands for your business.
But before thinking about those elements, you should first run some research on your target audience. Take the time to deeply understand their needs and what they want, and then you can translate that into a new brand design.
You can read more about why you should do some customer behavior analysis on our previous post.
You should also think about your company and its structure. If you offer different products or services, or you’re aiming to different audiences, you can also benefit from having dynamic logos.
You can read more about when and how you can use them on our previous post.
We would love to help you whenever you’re ready to design a Stand Out Brand for your company. Don’t hesitate to drop us a line!