Branding & Web platform development for a pathology lab.

A recognized pathology laboratory was needing branding and an efficient cloud-based web platform to handle their internal processes and lower their response times to help save people’s lives.

KEY FEATURES

  • Multi-profile web platform to manage patient’s information, procedures, billing, results and reports.
  • Diagnostics sent faster and directly to patients and doctors.
  • All-in-one software solution for medical and management tasks.

SERVICES

  • Enterprise Web Development
  • Web Design
  • UX/UI Design
  • Brand Design

KEY FEATURES

  • Multi-profile web platform to manage patient’s information, procedures, billing, results and reports.
  • Diagnostics sent faster and directly to patients and doctors.
  • All-in-one software solution for medical and management tasks.

DISCIPLINES

  • Enterprise Web Development
  • Web Design
  • UX/UI Design
  • Brand Design

CLIENT

M.R.P. is a pathology laboratory with more than 15 years of experience, offering world-class tests and procedures to doctors and patients. From the very beginning, they help to detect serious diseases faster, saving people’s lives.

CHALLENGE

They had been using pen and paper to process and archive their patients’ information, for many years. However, they decided to upgrade their processes and bought a pre-packaged software to help them, but in a short period of time the software was outdated and the developer was no longer offering support, so they were back at the beginning.

Software Development

They needed a custom-made software solution, tailored to their specific needs, processes and goals.

Branding

They also needed a complete rebranding, a new logo and website.

SOLUTION

We developed several discovery sessions with the main doctor and owner, the administrative team, the front-desk attendants and the customer care personnel, to carefully study their processes and the features they needed. This way we could offer Branding & web platform development for their pathology lab. 

BRAND DESIGN

GOAL: REBRANDING

The CEO wanted their brand to be modern and more adjusted to the high-tech tests they offer to their clients. So, we took the previous logo and worked hard to revamp it.

ONE-ON-ONE SESSIONS

To understand how their tests work, what they do and how they do it, we developed deep one-on-one sessions with the doctors.

UNDERSTANDING THE SCIENCE

We were able to understand how antibodies work and how they react on a cell. That is what the high-end diagnostics tests are all about.

FINAL RESULT

After taking the time to understand our client, we designed a brand new and modern logo that reflected the diagnostic techniques and tests, which is their main competitive advantage.

MRP Logo, Elecsis

The final result is a logo that speaks clearly to doctors and patients. You can see the cell and its nucleus in the middle, as well as several receptors on the external layer of the cell interacting with different antibodies.

This is a simple graphic representation of the complexity of the diagnostics tests they provide.

By observing and analyzing how certain antibodies reacts on a cell, the doctors from the lab can make clear and sharp diagnostics with cutting-edge techniques.

MRP Logo, Elecsis

The final result is a logo that speaks clearly to doctors and patients. You can see the cell and its nucleus in the middle, as well as several receptors on the external layer of the cell interacting with different antibodies.

This is a simple graphic representation of the complexity of the diagnostics tests they provide.

By observing and analyzing how certain antibodies reacts on a cell, the doctors from the lab can make clear and sharp diagnostics with cutting-edge techniques.

UX/UI DESIGN

Once the rebranding job was done and approved, we started with the UX/UI Design. We carefully crafted the UX and UI for the web platform, keeping in mind their entire process, the different types of users, their accesses and activities.

We designed an intuitive web platform, in which each profile would have easy-access buttons and shortcuts to make their daily work faster and seamless.

This design helped them to be more productive, and also helps them to be more organized.

As soon as the designs were approved, the development process begun.

We designed an intuitive web platform, in which each profile would have easy-access buttons and shortcuts to make their daily work faster and seamless.

This design helped them to be more productive, and also helps them to be more organized.

As soon as the designs were approved, the development process begun.

ENTERPRISE WEB DEVELOPMENT

After truly understanding what needed to be done, and with the user interface and user experience designs approved, we started to develop a cloud-based health management software. The software was tailored to their specific needs and fulfilling the legal requirements for medical practice in Colombia.

SOFTWARE’S MODULES

Reports for the Colombian Health Ministry

Clinical History Management

Appointments

Diagnostics

E-mailing

Procedure’s Information

Reports and Statistics

Patient’s Registration

Patient’s Information

Billing

The software grants different accesses and permissions according to pre-defined profiles and roles on the Lab, helping to keep patient’s information safe and secure.

As a cloud-based solution, doctors have access 24/7 anywhere in the world, so they can review cases anytime and deliver faster diagnostics to their clients.

Once the solution was ready and tested accordingly, we migrated all the information they had in the previous software so they had all their data in one single platform.

The software grants different accesses and permissions according to pre-defined profiles and roles on the Lab, helping to keep patient’s information safe and secure.

As a cloud-based solution, doctors have access 24/7 anywhere in the world, so they can review cases anytime and deliver faster diagnostics to their clients.

Once the solution was ready and tested accordingly, we migrated all the information they had in the previous software so they had all their data in one single platform.

WEB DESIGN

The lab didn’t have a website where they could offer information to their patients and promote their services. They were using free Hotmail and Gmail accounts to communicate with their clients, but it was time for them to have their own digital presence.

We worked with them to organize the information and found the best way to promote it online.

We designed a simple, clean and modern look & feel for the website, using the new brand colors and style.

We worked with them to organize the information and found the best way to promote it online.

We designed a simple, clean and modern look & feel for the website, using the new brand colors and style.

We worked with them to organize the information and found the best way to promote it online.

We designed a simple, clean and modern look & feel for the website, using the new brand colors and style.

The website structure is simple and clear, allowing the patient to find all the important information in a few clicks.

A responsive design fits all devices with a seamless user experience. 

Healthcare, Pathology Lab, Elecsis, Web Page, Website

The website structure is simple and clear, allowing the patient to find all the important information in a few clicks.

A responsive design fits all devices with a seamless user experience. 

Healthcare, Pathology Lab, Elecsis, Web Page, Website
Healthcare, Pathology Lab, Elecsis, Web Page, Website

The website structure is simple and clear, allowing the patient to find all the important information in a few clicks.

A responsive design fits all devices with a seamless user experience. 

RESULTS

1.   The lab has been using the software since 2014, with constant upgrades and improvements through the years.

2.   The company improved their branding, and now they have a modern and fresh look both online and offline.

3.   With their new website, they offer more information to their patients and clients about the procedures and services they provide.

4.   We were able to deliver a new Branding & Web Platform development for a pathology lab.

Patient’s Registration Process

0
%
Faster

Faster Billing

0
hrs/month
Saved

Patient’s Wait Time

0
days
Shorter

RESULTS

1.   The lab has been using the software since 2014, with constant upgrades and improvements through the years.

2.   The company improved their branding, and now they have a modern and fresh look both online and offline.

3.   With their new website, they offer more information to their patients and clients about the procedures and services they provide.

4.   We were able to deliver a new Branding & Web Platform development for a pathology lab.

Patient’s Registration Process

0
%
Faster

Faster Billing

0
hrs/month
Saved

Patient’s Wait Time

0
days
Shorter

MORE RESULTS

  • Diagnostics and final results are sent by e-mail to 80% of patients and doctors. Patients don’t have to go back to the lab to get their results.
  • The process of generating reports for the Health Ministry was automated, saving approximately 100 hours a month.
  • Doctors can login and work anywhere, anytime, in a secure way.

“We had a big problem with our previous software, and Elecsis was the best solution. In 2014 we began using their health management software and everything has been running smoothly ever since. Now we have improved and automated our processes, our patients enjoy a better and faster service and their information is completely safe. Their friendly interface makes everything easy for our staff, and their constant updates keep our lab working with the very best tech available. They have great people and we couldn’t love them more!”

 

Dr. Marco Rosillo – Founder & CEO

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