Web platform development and Branding for a medical tourism cluster.

The Colombian Ministry of Commerce, Industry and Tourism, and the Ministry of Information Technologies, launched a program to bring together services-oriented companies and software developers, to fund selected and scalable projects with great impact on the national economy. This project was selected and is the result of more than a year of work among the Ministries, Barranquilla’s Health Tourism Cluster and Elecsis.

KEY FEATURES

  • Custom web platform where 8 of the most important clinics and health institutions from Barranquilla can promote their services to international patients.
  • Integrated CRM and Payment platforms to serve each health institution individually, to attend their particular patients.
  • Brand design for the Health Tourism Cluster, named Caribbean Health Group.

SERVICES

  • Enterprise Web Development
  • Web Design
  • UX/UI Design
  • Brand Design

KEY FEATURES

  • Custom web platform where 8 of the most important clinics and health institutions from Barranquilla can promote their services to international patients.
  • Integrated CRM and Payment platforms to serve each health institution individually, to attend their particular patients.
  • Brand design for the Health Tourism Cluster, named Caribbean Health Group.

DISCIPLINES

  • Enterprise Web Development
  • Web Design
  • UX/UI Design
  • Brand Design

CLIENT

The Medical Tourism Cluster of Barranquilla, Caribbean Health Group, was just beginning, bringing together 8 of the most important and representative clinics and health institutions in Barranquilla. All of them offer top world-class medical treatments and procedures to international patients, and promote Barranquilla as a place with a great culture and wellbeing with multiple benefits for post-surgery recovery. They joined forces with Elecsis to apply to the program launched by the two national Ministries, and the project was selected among hundreds to get funded for over a year.

FUNDED BY

Ministries Logos

CHALLENGE

The Caribbean Health Group was recently founded to promote Barranquilla, its clinics and health institutions as a great destination for medical tourism, since all the members were already receiving international patients. Their new platform was designed and developed to be their new digital marketing and sales channel, both for the Cluster as a whole as well as for the clinics individually. Since two official Ministries were funding the project, the platform was showcased as a success case of the government’s program aiming to strengthen the connection between productivity sectors and improve the commercial abilities of Colombia’s enterprises.

Software Development

They needed an effective web platform to promote healthcare services to international patients.

Branding

The Cluster needed a logo and a corporate image to differentiate themselves from their individual members.

SOLUTION

We developed several discovery sessions with each one of the 8 clinics individually, with the 8 clinics and the Cluster representatives, with both Ministries representatives, and with all the involved parties. This way we could deeply understand their needs, goals and objectives and we were able to design and develop a beautiful brand and an effective custom-made web platform.

BRAND DESIGN

After understanding their needs and their target audience, our design team created an international and simple corporate image, that easily represented the cluster and its main focus: healthcare for international patients looking for all the benefits the Caribbean has to offer.

Caribbean Health Group Logo, Elecsis

The final result is a simple and modern logo, with soft colors associated with wellbeing and peace. 

Light green, blue and white resembles a peaceful beach on the Caribbean, with warm and comfy weather and friendly locals.

The heart shape and the stethoscope talks about top-class healthcare provided with love and dedication.

Caribbean Health Group Logo, Elecsis

The final result is a simple and modern logo, with soft colors associated with wellbeing and peace. 

Light green, blue and white resembles a peaceful beach on the Caribbean, with warm and comfy weather and friendly locals.

The heart shape and the stethoscope talks about top-class healthcare provided with love and dedication.

UX/UI & WEB DESIGN

When the corporate image was approved, the design team worked hard with the development team to craft the perfect User Experience (UX) and User Interface (UI) for the entire platform and its users.

Caribbean Health Group Web Platform Mockup

We worked on the front-end of the web platform, having all the contents and information available to the general public. The public website had to look professional and had to offer all the information from all the members without looking crowded.

After a few initial design-thinking sessions, we designed the website and the web platform, keeping in mind their needs and processes as individual companies and as a Cluster.

Caribbean Health Group Web Platform Mockup

We worked on the front-end of the web platform, having all the contents and information available to the general public. The public website had to look professional and had to offer all the information from all the members without looking crowded.

After a few initial design-thinking sessions, we designed the website and the web platform, keeping in mind their needs and processes as individual companies and as a Cluster.

Caribbean Health Group Web Platform Mockup

We worked on the front-end of the web platform, having all the contents and information available to the general public. The public website had to look professional and had to offer all the information from all the members without looking crowded.

After a few initial design-thinking sessions, we designed the website and the web platform, keeping in mind their needs and processes as individual companies and as a Cluster.

ENTERPRISE WEB DEVELOPMENT

Once the Cluster and the Ministries approved the proposed designs and the look and feel of the entire platform, the development stage begun.

SOFTWARE’S FUNCTIONALITIES

MICROSITES

Each clinic or health institution has its own microsite with their corporate image and services.

E-COMMERCE

E-commerce capabilities for the Cluster as a whole and for each institution.

ADMIN

To manage the Cluster and each one of the members.

CRM

Built-in custom CRM module for each institution and for the Cluster.

INSIGHTS

Reports and statistics for each institution and for the Cluster.

DOCUMENTS 

Documents and information sharing with the patient, among institutions and with the Cluster.

PAYMENTS

Payment integration for each institution separately, so their finances are private.

SEARCH

Built-in search engine, to ease patient’s navigation.

PROFILES

Patients get an individual profile to communicate with the clinics and the Cluster privately.

LANGUAGES

Multi-language support and functionalities.

Caribbean Health Group Web Platform Mockup

The platform is robust and offers many features and capabilities for the clinics, the Cluster and the patient. It was designed and developed as an all-in-one web platform to improve their international sales and marketing.

It also serves as a site to promote the city and its benefits for post-surgery recovery, the touristic venues and activities the patient can enjoy, and the cultural heritage of the Caribbean region.

Caribbean Health Group Web Platform Mockup

The platform is robust and offers many features and capabilities for the clinics, the Cluster and the patient. It was designed and developed as an all-in-one web platform to improve their international sales and marketing.

It also serves as a site to promote the city and its benefits for post-surgery recovery, the touristic venues and activities the patient can enjoy, and the cultural heritage of the Caribbean region.

RESULTS

The cluster has been able to:

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Run a single marketplace for their members to target at international patients.

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Increase the awareness of the medical treatments and procedures they offer, as well as the benefits of the city.

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Participate as a Cluster in several congresses and events, sharing their success story.

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Launch the platform in a Regional Cluster Congress, and have it become the new standard for the health tourism industry.

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