Naming, Branding and Web Design for an Environmental Award.

A cement company and a regional environment organization approached us with the idea of creating an environmental award to recognize schools, enterprises, initiatives and regular people doing outstanding efforts to save our planet.

KEY FEATURES

  • Custom responsive Web Design, to promote the award and to receive applications.
  • Brand Design and marketing collaterals for the award.
  • Award Naming.

SERVICES

  • Marketing Collaterarls Design
  • Brand Design
  • Web Design

KEY FEATURES

  • Custom responsive Web Design, to promote the award and to receive applications.
  • Brand Design and marketing collaterals for the award.
  • Award Naming.

DISCIPLINES

  • Marketing Collaterarls Design
  • Brand Design
  • Web Design

CLIENT

The Social Responsibility and Sustainability Lead from Ultracem and the Corporación Regional Autónoma joined forces to create an environmental award, aiming to recognize schools, enterprises and regular people doing outstanding efforts to save our planet.

CREATED BY

Ultracem Logo, CRA Logo, Elecsis, Premio Gemas

CHALLENGE

Both companies had thought of a way to recognize and promote efforts to take care and save our planet, but didn’t have a name, image or website for it, so they reached out for us to help them.

Web Design

They needed an appealing website to promote the award, allow people and institutions to postulate their projects to each category, and showcase the winners and their projects.

Naming & Branding

They only had the main idea and goal of the award. So, they were needing a name, the design of the award statue and branding and logo for the entire initiative.

Marketing Collaterals

This award was the first initiative of its kind in the region, and it was meant to scale quickly. They needed help to design marketing collaterals to promote the award.

SOLUTION

After some initial one-on-one sessions to understand the goals of the award and the growing projections, we started to craft the perfect name for it. So, we came up with the acronym GEMAS, which stands for “Strategic Management for a Sustainable Environment” by its spanish words (Gestión Estratégica para un Medio Ambiente Sostenible). Once the name was approved, we designed the logo, the award, the website and all the marketing collaterals they were needing to launch and promote the initiative.

BRAND DESIGN

NAMING

After understanding their goals and ideas for the award, we first worked on the naming. We proposed the name GEMAS, which translates GEMS, and stands for Strategic Management for a Sustainable Environment, by its Spanish words (Gestión Estratégica para un Medio Ambiente Sostenible). It was a catchy name and perfectly summarized all the goals, intentions and purposes of the award.

BRANDING

Once the name was approved, we designed the brand image and logo. Originally, the award had three main categories to participate, so we thought of 3 gems representing each one of those categories, also referring to the name itself. The gems were also the inspiration to design the award statue, the website and the marketing collaterals needed to promote the initiative.

COLOR PALETTE

Finally, we carefully added the colors. We chose Yellow, to represent the sun and light, Blue to represent the waters and sky, and Green to represent all life on the planet. Those colors are also the corporate colors of the two companies creating and funding the award, so it was a perfect match.

GEMAS, Premio Gemas, Logo Gemas, Ultracem, CRA, Elecsis

The final result is an isologo made of several elements: the name itself (GEMAS), the words “Environment Award” in spanish, and the three colorfull gems representing each one of the categories.

It’s a simple and easily recognizable brand image for an award meant to scale quickly and expand to new categories, regions and even countries.

The selected typography was tall and light, to balance the three gems which are bigger and full of color.

GEMAS, Premio Gemas, Logo Gemas, Ultracem, CRA, Elecsis

The final result is an isologo made of several elements: the name itself (GEMAS), the words “Environment Award” in spanish, and the three colorfull gems representing each one of the categories.

It’s a simple and easily recognizable brand image for an award meant to scale quickly and expand to new categories, regions and even countries.

The selected typography was tall and light, to balance the three gems which are bigger and full of color.

WEB DESIGN

After we had the naming and branding ready, we selected the domain premiogemas.co and designed the website.

On the webpage, the general public had access to all the information and forms to participate in each category. They could also see the dynamics for the contest, the awards by category, the must haves to participate and the requirements.

On the webpage, the general public had access to all the information and forms to participate in each category. They could also see the dynamics for the contest, the awards by category, the must haves to participate and the requirements.

On the webpage, the general public had access to all the information and forms to participate in each category. They could also see the dynamics for the contest, the awards by category, the must haves to participate and the requirements.

After the awards were given and the winners were chosen, the website had a gallery with all the pictures and videos of the ceremony, as well as videos and pictures of the winners and their projects.

Premio Gemas Website Mockup, Environment, Branding

After the awards were given and the winners were chosen, the website had a gallery with all the pictures and videos of the ceremony, as well as videos and pictures of the winners and their projects.

Premio Gemas Website Mockup, Environment, Branding
Premio Gemas Website Mockup, Environment, Branding

After the awards were given and the winners were chosen, the website had a gallery with all the pictures and videos of the ceremony, as well as videos and pictures of the winners and their projects.

MARKETING COLLATERALS DESIGN

Afterwards, we designed all the marketing collaterals needed: the representative cheque for the winners, the backings for the pictures with the award, the digital presentations for the ceremony, the diplomas for the winners, the award statue, flyers, invitations, and social media designs to promote the award and to showcase the winning projects.

RESULTS

The award was launched in 2015, and has been going yearly ever since, each year covering more territory and states.

The main results were:

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NAMING

The name GEMAS stands for “Gestión Estratégica para un Medio Ambiente Sostenible” in spanish, which translates “Strategic Management for a Sustainable Environment”. The name is simple, clear and easy to remember.

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BRANDING

A logo representing nature, the three original main categories of the award and the two companies creating and funding the initiative.

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WEBSITE

A corporate, simple and responsive design with all the main information of the award and forms to participate. After the ceremony, the winners and their projects were uploaded to the website for everyone to celebrate with them.

ARE YOU READY FOR YOUR NEXT BIG PROJECT?