Graphic design is a discipline that encompasses many areas. Someone thinks first of web design and mobile applications, another of brochures and business cards, or of packaging design and brand identity. So that you don’t get lost in this ocean of names we have prepared this article for you.
Whether you are an aspiring designer or looking for design services for your company, understanding the types of graphic design will help you find the right skills to do a great job. So let’s get started.
What is graphic design?
Let’s start with the basics, graphic design is a discipline that seeks to convey a message through visual elements. These graphics can be as simple as a company logo or as complex as the design of a website’s pages.
It takes graphic and textual elements and implements them in multiple types of media. It helps the producer connect with the consumer and convey the message of a project, event, campaign or product.
It is impossible to escape graphic design, as it is practically all around us. We see it all the time in movie posters, the logos of the brands we use, in the design of packaging, the interface of a website, and so on.
Now let’s take a look at the different types of graphic design.
1. Brand design or visual identity
A brand identity is the way an organization communicates its personality, tone and essence, as well as memories, emotions and experiences. It is what makes it recognizable, the reason we can relate to it. Wherever a brand is, it communicates something, so it must show its identity.
2. Editorial design
He is in charge of the layout and composition of all types of publications: books, magazines, newspapers, books, catalogs, directories, reports, reports, etc. The main objective is to create a design that is attractive and functional for the reader and to achieve a perfect harmony between form and content. In this way, he gives a stylistic quality to the publication and gives a good image of it to the client.
3. Packaging design
Packaging design can also communicate directly with consumers, making it a valuable marketing tool. Every package, box, bottle and bag, every can or jar is an opportunity to tell a brand’s story and is designed for a specific purpose.
4. Advertising design
This is where all the efforts made in advertising and marketing, whether traditional or digital, come in. It is responsible for communicating a campaign, a product novelty, store promotions, the advantages of a service.
It’s not just about “selling stuff.” It’s about telling creative, inclusive stories that build brands, attract unique target markets and inspire action and change in the world.
The designs used in advertising are created by graphic designers, and advertising agencies. You may be interested in 5 reasons why you need a graphic design agency.
5. Motion graphics graphic design
Motion graphics is an animation technique associated with graphic design that gives movement to objects, texts and static shapes to make them stand out and helps to clarify abstract ideas through visualization.
The popularity of the medium has skyrocketed in recent years as technology improved and video content became king.
6. Ambience design
It can be seen as something different from interior design, since it is in charge of dressing a place of public access to improve the experience of people’s visit. We are talking about what is done when furnishing, decorating and organizing spaces such as bookstores, agency offices, museums, public transportation signage, convention centers, among others.
7. Art and illustration
Graphic art and illustration are often considered the same as graphic design, yet each is very different. Designers create compositions to communicate and solve problems, graphic artists and illustrators create original works of art. Their art takes many forms, from fine art to decorative and narrative illustrations.
Understanding the types of graphic design is essential to display a unique design that conveys a message of value, which will make your brand be perceived in a positive way.
If you need help in any kind of graphic design for your company, do not hesitate to contact us. We will be happy to help you.