4 Trends and 5 techniques to master E-Mail Marketing in 2021
Last year left notorious changes in digital marketing, and we’re expecting even more changes in 2021. So, you need to be aware of the new trends and be updated on the best e-mail marketing practices to keep your strategy going.
If you want to know what tools you’ll need to have to keep your brand updated and ahead of your competitors in this 2021, this post is for you. Take some notes on the e-mail marketing trends for this 2021!
4 E-mail marketing trends for 2021
Find out how different the E-mail marketing world it’s going to be in this new year.
1. Informal or Casual E-mails
A few years ago, E-mails were more formal and used a serious writing tone. This 2021 will be the opposite!
The new trend is to send more casual, fun and informal E-mails, just like that E-mail you’d send to a friend. Having a slight humorous touch on your E-mails will be very common this 2021.
You’re looking to connect with your subscriber on a deeper, personal level, as you would do with family and friends.
2. More empathic E-mails
This second trend goes in hand with the first one. The world pandemic completely altered the way we communicate and interact, not only with people, but also with brands. So, you should totally ditch those over-promotional copies and be a lot more empathic and human.
However, you should be careful, since many “empathic” marketing E-mails end up sounding fake and empty, and you don’t want your audience to feel that way.
A tip to create really human and empathic E-mails is to get to know your clients first. Find out what they need, what their pain points and expectations are, and send them high-value E-mails. You want to build strong and close relationships with your clients, so you should be authentic, real and natural.
3. Invest in cyber-security
The global pandemic didn’t only bring disease, but also a lot of E-mail hacks and attacks, and we presume that will continue in this 2021.
Thus, your brand should be investing in protection and cyber-security, to offer your clients some peace of mind by knowing your E-mails are from a safe, trusted sender, and that you’d never hurt them or attack them in any way.
Be very aware of what your customers are receiving from you or your brand, and ask them to report or flag anything that seems suspicious.
4. Inbound E-mails
Inbound marketing is always the best way to offer high quality and valued information to your audience and clients.
Share content that helps your audience solve their problems, find what they’re looking for or improve their daily lives. This will definitely build trust in your brand.
On the other hand, inbound marketing will allow you to attract new potential customers interested on your products or services, and nurture them into actual customers.
So, now you know the 4 main trends for E-mail marketing in this 2021. Let’s take a look on 5 techniques to make them awesome!
5 E-mail marketing techniques for 2021
We have prepared some techniques to keep in mind for your E-mail marketing in 2021 strategy. Take some notes!
1. Video marketing
Most users consume internet content through videos. This means you should create some cool videos about your brand, your products, and other relevant content for your audience, to increase engagement with your company.
Add videos to your E-mail marketing strategy and your inbound marketing strategy, and you will rock it this year!
We all love stories, and we love them even more when they’re told and structured in an amazing way.
Try to implement storytelling into your E-mails, and tell your brand’s or company’s story from its beginnings, including its triumphs and errors. Show a human and real story, and generate emotions and engagement in your audience.
When you create a magic story and strong emotions, you also create a strong and lasting bond with your clients.
3. Customize the contents
Try to send customized and personal E-mails. We’re not talking about writing 100 different and individual E-mails to your clients, but to at least add their names and send them relevant content.
There are some E-mail marketing providers that help you with this feature, and with some data analysis, you could be sending more relevant and engaging E-mails, according to their specific interests.
Implementing this in the right way will increase your opening ratio, as well as your clients’ happiness, because you’re sending important content and not unnecessary spam.
4. Interactive E-mails
Old are the days when you sent an E-mail just with an image and some text.
Today, people love to interact with the content, so you should be creating a unique and complete experience in each E-mail you send.
Focus on creating E-mail marketing strategies including interactions, a bit of humor as we already said before, and some shareable content.
5. Unfolding content and menus
If you own an E-Commerce or online store, don’t forget to add unfolding or clickable contents and menus to your E-mails.
This allows your audience to select the information or products they want to see and buy, and land in your online store quickly and directly to what they’re interested in.
This 2021 we’ll be sending and receiving many E-mail marketing campaigns with more interactive, casual and fun contents.
E-mail Marketing in 2021 has changed, and this trends and techniques helps us to stay updated and to create stronger bonds with our clients. Be sure to implement them on your marketing strategy!
If you’d like some help to design and implement a bold E-mail marketing strategy, we can help you anytime. Don’t hesitate to contact us. We’ll be happy to help!