Why should I use WordPress for my website?

WordPress is one of the most popular CMS (Content Management System) for many different types of websites. It’s a great choice for marketing websites, landing pages, personal blogs, and even for more sophisticated platforms.  Let’s see why you should use it for your business website!

Advantages of building a WordPress website

WordPress powers about 26%-30% of all websites on the internet, and has quickly become a huge brand and a people’s favorite because of how powerful it is. Let’s see why WordPress is a good fit for your website.

6 advantages of using WordPress to develop your website:

1. Content update

You can update the content information of the website anytime you need, for example adding new projects to a portfolio, make announcements, publish new articles, or editing any content you already have.

2. Design flexibility

It doesn’t just allow you to build websites with multiple pages, articles, news updates or custom posts; it also lets you implement great designs, animations, cool transitions, and other effects. These websites can get as unique as you want them to be.

3. Plugins and integrations

Since is widely used, many services develop plugins and add-ons to connect with it. If your website is going to be part of your digital marketing, probably your website will require integrations with other platforms like Hubspot or MailChimp. WordPress can be integrated with more than 1.500 apps.

4. Content marketing

You can plan and schedule your articles, cross-post them to the social network, and manage content activities of a team from the admin back-end. You can also follow your content marketing strategy and frequently post from anywhere.

5. SEO Ready

Built-in sitemap, clean and neatly organized code, excellent loading speed, high performance and light media are key factors in making it at the top of the Google search results.

6. Free and paid templates

You can find free and paid templates over the internet; however, one thing to keep in mind is that a demo theme usually looks fantastic, but once you install it you will probably notice that your content is not enough or you need to take some professional photos.

Awesome! Now, how do I do to get a custom WordPress website for my company?

Types of WordPress websites and development duration

In order to start developing your website, it’s important to know the website type, functionalities, and design complexity.

We can define 4 different types of websites:

1. Landing page (1–4 pages, 2-4 weeks duration)

It’s a simple website that represents small businesses, highlights your unique selling proposition and drives interest. These websites works well if you’re looking to promote digital products as well as provide an online presence for offline businesses.  A typical landing page can have up to 4 pages:

• Homepage
• Services/Products
• About
• Contact us

2. Business website (5–14 pages, 7-10 weeks duration)

These type of websites provide more information than landing pages and are also helpful to your marketing strategy. They usually highlight in detail your services, case studies or portfolio; and engages your visitors with advanced animations and unusual effects. Business websites mostly have a more creative and unique design.

3. Corporate portal (15–30 pages, 15-20 weeks duration)

This is a bigger website, usually for bigger companies. They can have multiple categories for content, search and filter features, and custom integration with third-party services. These are commonly used by companies that require delivering a lot of content with the need of a sophisticated online presence.

4. Custom website (30+ pages, custom duration)

Custom websites use a unique structure, complex design, visual effects and animations, E-commerce capabilities, advanced interfaces and other functionalities.

Since it’s hard to define the exact time and resources needed for developing websites of this kind, the ballpark usually is estimated based on the time required and the provided material to be included.

Ok, great. Now I know what type of website I need. So, what comes next?

Developing premium WordPress websites: How we do it

We’ve been doing custom WordPress development for startups and businesses for many years and can safely say that it’s very suitable for both.

Delivering custom WordPress solutions usually includes several stages:

1. Discovery and analysis

In this stage we deeply understand your needs, we help you organize the sitemap, take the time to plan the project and create a timeframe and set the milestones. This is where all the thinking goes, because everything must be crystal clear in order to begin.

2. UX/UI design

In the second stage, our amazing web and graphic designers craft an amazing user experience based on your brand guidelines. If you don’t have a brand, or if you need some new designs, here’s where the magic happens.

3. Development

After everything visual is ready and approved, our web developers and engineers begin to code your website. We ensure all the functionalities and capabilities are carefully taken care of, so your website turns out amazing both visually and technically.

4. Content Upload and Testing

Now we’re ready to upload your content to your website. Your texts, images, videos and all other information is positioned where it’s supposed to be. If you also hired us to help you with your SEO, this is where we work on it.

Before launching, we run some testing, especially if you have third-party integrations, E-Commerce functionalities or unique features, to make sure everything is up and running smoothly.

5. Launch

When everything is ready, we publish your website on your hosting and with your selected domain.

6. Follow up and Maintenance

After we launched your website, the maintenance and follow up stage begins. If you hired us to do content updates, site maintenance or any other post-launch features, we’ll be working hard to keep your website looking and running as the first day.

We give you updates on the project progress regularly and we are available to discuss changes or modifications. You’ll always know what we’re working on.

Conclusion

WordPress is a real one-size-fits-all tool suitable for both simple sites and complex platforms:

• It’s perfect for content marketing.
• You can integrate it with almost any system you need.
• It has a convenient content management system.
• You can make it really unique by developing a custom theme.

If you’re up to build a WordPress website and you are not sure if you need a template or a custom website development, here’s our advice; if you are on a budget, a template may be a fit for you, but if you need to make major changes to a predefined template and require specific functionalities for your website, a custom development would be a better choice and we will be happy to be part of your project.

Take a look at our blog post about how much does it cost to build a WordPress website to have an idea.

In any case, don’t hesitate to contact us so we can help you with your WordPress website needs!