Digital marketing trends are constantly changing, so it is often difficult to keep up with them, but it is essential that all entrepreneurs take them into account and avoid falling behind the competition.
As more and more of us work from home, the use of social media has increased tremendously. While digital marketers are taking advantage of this opportunity to grow, other small business owners are struggling to adapt to changes in consumer behavior.
Now it’s time to move on, so we’ve prepared a list with the 5 new Digital Marketing trends for 2022. If you’re interested in taking your business to the next level this year, this post is for you.
1. Niche Marketing
This is one of the trends that is here to stay, niche marketing focuses on taking advantage of different market niches, seeking to achieve benefits for a brand by satisfying the specific needs of those specific users. It also allows paying close attention to the needs of the audience to understand what they want.
This trend is very strategic, as it has the potential to grow over time and enter larger markets once you have successfully established a strong community as a small start-up. With a smaller audience, you will be able to focus more on the quality of delivery and building relationships with them. Which will allow you to identify your audience and be able to target them much more easily.
2. Mobile Marketing
Mobile marketing is a trend we’ll be seeing a lot of this year. Here are some of the top mobile marketing trends we will see throughout this year:
- Apps with multiple services on a single platform
- Increased investment in mobile and apps
- Predictive solutions
- Multi-service apps on a single platform
- Growth of social e-commerce and mobile streaming
2022 is a year in which data-driven mobile marketing as a business strategy and predictive solutions based on machine learning are expected to grow.
3. Video Marketing
Video marketing is gaining momentum, and today on TikTok, videos can go massively viral and allow brands and ordinary people to reach thousands of users around the world daily because of the huge reach it has.
Instagram joined in with its new feature to create short videos with music on Instagram and completely mimicking TikTok, which began competing for video-related features, by introducing Instagram Reels, which launched globally in more than 50 countries in August 2020. Creative options and trends, such as the use of video transitions, had creators jumping on the trend to try to go viral on Instagram.
So, it wouldn’t be unreasonable to think that other apps are also investing in their video features, as the trend continues to gain more and more traction and allows brands to attract many followers.
It’s a trend that allows users and businesses to have a wider reach without having to invest so much money in video creations. The focus of video marketing is to tell stories and build relationships with your audience. Short videos are often entertaining and allow you to create a strong and loyal community.
4. E-commerce Platforms
The e-commerce platform has grown recently and is expected to grow in the coming years. Retailers and product-focused businesses can benefit from an online presence by using these platforms for visibility, as well as using social media to spread brand awareness.
5. Marketing Automation
Leading marketing publications such as HubSpot, eMarketeer and SalesForce have reported that companies that implement the use of automation to nurture leads experience significant increases in the number of qualified leads.
Email chaining is a form of automation that allows you to continuously follow up with leads, send them resources to add value, train them or sell your products and services. In addition to email newsletters, messaging bots (also known as chatbots) are becoming increasingly popular as they have helped companies reduce operational, customer service and on-site labor costs.
Joining the trend of email bots will surely give you a great advantage as a business owner. The ability to personalize messages and send follow-ups based on timelines and smart triggers turns it into a sales funnel that drives conversions.
Change is always happening and is important to adapt quickly to the new things around us. This allows us to have an advantage and differentiate ourselves from our competitors.
We invite you to apply these digital marketing trends on all your marketing campaigns and efforts, and make the most of this 2022!
If you’d like some help to design and implement a solid marketing strategy, don’t hesitate to contact us! We’ll be happy to help!