6 Trends to Master Email Marketing in 2022

Last year left notorious changes in digital marketing, and we’re expecting even more changes in 2022.  So, you need to be aware of the new trends and be updated on the best marketing practices to keep your strategy going.

If you want to know what tools you’ll need to have to keep your brand updated and ahead of your competitors in this 2022, this post is for you.  Take some notes on the email marketing trends for this 2022!

6 E-mail Marketing Trends for 2022

Find out how different the Email marketing world it’s going to be in this year.

1. Personalization

Personalization is the key to success, as it helps you create emails that are better segmented and stand out in the inbox.

It was dominant last year and will undoubtedly be crucial in 2022.

Personalization is not limited to putting the user’s name in the subject line, but you should also use everything you know about them to tailor the text of the email. Competition today is fierce, so this trend will help keep your company afloat.

2. Clean Up your Mailing List

Remove inactive users from your database once and for all.

Poor quality mailing lists cause delivery and open rates to drop, or you may simply end up classified as spam.

Repeat the process every 5 months and you will see the difference in your email marketing campaigns.

3. Automation

Automating your campaigns allows you to send the right message to the right person at the right time. The larger the subscription list you have, the harder it is to achieve the best result. This is where automation comes in and saves you from having to go through the effort of setting up and sending all those emails one by one.

If you are not yet automating your email marketing campaigns, now is the perfect time to do so.

4. Clean Up your Metrics

To know if your emails are having the expected results, you will have to periodically review the results of your campaigns.

The key metrics you should pay attention to are the following:

  • Open rate: number of emails opened divided by the number of emails delivered.
  • Click-Through Rate: Number of unique clicks divided by the number of emails delivered.
  • Delivery rate: number of emails delivered divided by the number of emails sent.
  • Abandonment rate: total number of users who unsubscribe divided by the number of emails delivered.

5. Calls to Action

Your emails should always include a call to action. It should be repetitive, at least 3 times within your email campaign.

Think about the result you want to achieve with your campaign and make it clear to the user what you expect from them. The call to action can be in the form of a button or a link that directs users to a specific site.

Be creative with your calls to action. Instead of opting for the same old phrases, think about how you can give them a twist to multiply clicks. Here are some phrases you can use for your CTAs.

  • Read more…
  • I’m going there!
  • I’m ready!
  • reserve your place
  • Open
  • Find me in…
  • More information
  • Take advantage of 15% in points

These are just a few ideas, but if you put your creativity to work you can build original, attractive, and effective calls to action.

6. Check your E-mails before sending them

Better safe than sorry, send a test email to yourself and check that everything is OK:

  • That verifies that it loads correctly.
  • Images look good and have alternative texts.
  • There are no spelling errors.
  • Links and call-to-action buttons work correctly.
  • The email looks good from both desktop and mobile.


This 2022 we’ll be sending and receiving many Emails marketing campaigns with more interactive, casual and fun contents.

Email marketing has changed, and this trends helps us to stay updated and to create stronger bonds with our clients.  Be sure to implement them on your marketing strategy!

If you’d like some help to design and implement a bold Email marketing strategy, we can help you anytime. Don’t hesitate to contact us. We’ll be happy to help!

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