Marketing strategies are key when you’re starting or promoting a business. You must find the right strategy to attract potential customers; otherwise, your efforts will be worthless.
A good marketing strategy must include a value proposition, commercial values, buyer personas, customer journeys, and some other important elements to accomplish all your business goals.
We’ve prepared for you a selection of 10 great marketing strategies that, when well implemented, will help your business grow faster.
1. Social Media Marketing Strategies
Social networks are an efficient tool to any digital marketing strategy. Through them, your brand can increase sales, reach new potential clients, advertise new products, and communicate directly with your customers.
By deeply knowing your customers, you can identify on which social media platforms you should be. It’s not necessary to have a profile on every social media platform. You should select the most important or relevant ones, and be active on them.
2. Video Marketing Strategies
In the last few years, video marketing has grown a lot, because it quickly generates engagement and increases sales for those brands who decide to use it. Video Marketing Strategies are great for reaching new audiences.
Videos are a simple and effective way to share relevant content to your audience and clients. You can be as creative as you want, and show different ways to use your products or services, offer relevant information, and help your customers.
Every day, more brands implement video marketing strategies to reach out to current and future clients. If your products or services can benefit from video contents, you should definitely try it!
3. Content Marketing Strategies
Content Marketing Strategies are focused on creating and curating highly relevant content for your audience, clients or customers. This way, your brand offers something more than just its products or services, and engages in a different and unique way with its clients.
Blogs, articles and resources mini-sites are some ways in which you could implement a content marketing strategy.
Relevant content increases ROI, attracts new potential customers, generates interaction and engagement and promotes your website. It’s also a great way to build a strong community around your brand.
4. E-mail Marketing Strategies
E-mail marketing strategies are often relevant elements of global marketing strategies. They generate engagement, connect with customers and are a great way to improve two-way communications with your audience.
For these strategies to work, e-mails should be awesome. If you’re going to implement this for your brand, take a look at these 6 Trends to Master Email Marketing in 2022.
Keep in mind that we often receive a lot of e-mails on a daily basis, so you want your audience to recognize and actually read your e-mails. Each mail you send should be personalized, carefully designed, offer relevant and timely content, and be responsive.
5. Podcasts Strategies
Podcasts are a great way to promote your business, build an audience and generate engagement. Through short and relevant podcasts, you could easily explain your products, your benefits, what makes you unique, and how you can help your customers.
Podcast are a content format easily made and consumed. You can create a podcast to discuss specific or broad topics, engage with your audience by making them participants of your show, and strengthen your brand presence.
This year we’ll see podcasts strategies growing even more, especially in these days when we’re all struggling to reconnect with our communities.
6. SEO Strategies
Search Engine Optimization (SEO) Strategies allows us to have a better positioned website on the result pages of search engines like Google.
SEO strategies are very important and useful in the long-term, helping us to constantly attract new visitors, buyers and users to our websites or web apps without having to spend a monthly fortune on advertising.
With these strategies we can see a steady and constant growth of the organic traffic, views and visitors to our online store, website or app.
SEO strategies focus on 3 important things:
- SEO On Page: Focuses on choosing the right keywords, title, meta titles, tags and some other elements, to make your content awesome, indexable and easy to find by search engines and users.
- SEO Off Page: Focuses on generating links to your website or content, to attract visitors from other sites and gain new audiences.
- Technical SEO: Focuses on improving all technical factors on your website, to make it easy for search engines (like Google) to find it.
7. SEA or SEM Strategies
Search Engine Advertising, or Search Engine Marketing strategies goes a long way when working together with SEO strategies.
These strategies are all based upon investing money in digital advertisement on search engines like Google, to promote your content, your website, your online store or specific products or services.
By implementing these strategies, your digital content will receive more visitors, leads or buyers in the short term. However, unless you keep investing money, you won’t see long term results.
Be sure to use the right tools when investing on digital advertising, such as Google Ads, Google Keyword Planner, Google Trends, and others.
8. Big Data Strategies
If you want to see your marketing efforts working, your strategies should be based on real data and insights.
Big Data marketing strategies uses relevant information about your audience, clients and customers to understand their behavior, deeply know their preferences and needs, and identify the main trends for them.
So, if you gather information about your customers to understand their behavior, their purchase frequency or preferences, their lifestyle, or any other information, by processing and analyzing that data you can create amazing and accurate marketing campaigns that will surely give you outstanding results.
9. Remarketing Strategies
Remarketing strategies are very useful especially for online stores or E-Commerce sites. With a little help from pieces of code called cookies, you can identify the users that search for, visit or show some interest on any of your products or services.
Once you have them identified, you can show them specific digital ads, specially curated to give them more information, invite them to visit your website, or help them to make a purchase decision. This is what’s called remarketing.
A well-designed and implemented remarketing strategy will help you guide the visitor or user through your conversion and sales funnel, and meet them in different moments within the purchase cycle.
10. Partnership with a Marketing Agency
Partnering with a Marketing or Digital Agency will surely help you if you’re too busy running your business or if you don’t have an in-house marketing department.
We know that, sometimes, planning and executing marketing plans and strategies can be complicated for some companies, so a good option could be to hire some experts. They will assist you and will plan, implement and control all your marketing activities and strategies to accomplish your goals.
Your marketing strategy is the beginning of everything, so you should focus all your efforts in doing it right from the start. This is the only way you can be sure that you will be successful in the short and long term.
You can implement these strategies on their own, or make your own mix of the ones that fit your brand or business.
If you already know which ones of these strategies are better for your audience and your company, but you don’t know how to implement them, drop us a line and we’ll guide you to succeed! We can help you understand your customers and what drives them to behave the way they do, and identify online and offline actions and journeys, so they fall in love with you.