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Resources

Expert thoughts, tips and knowledge from our strategists, designers and software leaders. Software development, Design and Marketing topics to help your company grow.

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Apr122021
Elecsis, digital, transformation

Phases and key elements for Digital Transformation

Digital Marketing, Marketing

In this article we will show you what are the phases and key elements for digital transformation for your company. Keep reading if you’re interested!

Apr52021
Elecsis, Brand, Identity

6 Elements to Create your Brand Identity

Branding, Design, Graphic Design, Logo Design

Brand identity is related to what people think about your company and your products and services. Do you need to create or re-design your brand identity? Then this post is for you.

Mar292021
Elecsis, e-mail, marketing, campaign

What is E-mail Marketing and How to create an effective campaign?

Digital Marketing, Marketing, Marketing Strategy

E-mail marketing is the perfect way to connect with your customers. If you want to plan and execute an e-mail marketing campaign. Take note!

Mar202021
Elecsis, platform, web, development

7 Advantages of developing your custom web platform

Web Development

If your company is trying to find a way to optimize and improve the way you work, we have good news: Custom web platform are here!

Mar152021
Elecsis, marketing, strategies

10 Marketing Strategies to improve your business growth

Digital Marketing, Marketing, Marketing Strategy

We’ve prepared for you a selection of 10 great marketing strategies that, when well implemented, will help your business grow faster.
Let’s begin!

Mar82021
Elecsis, design, wordpress, responsivedesign

Responsive Design for WordPress

Design, Graphic Design, Web Design

In this article we will show you why it is important to have a Responsive design for WordPress, if you are interested, keep reading!

Feb262021
Elecsis, marketing, email

4 Trends and 5 techniques to master E-Mail Marketing in 2021

Digital Marketing, Marketing, Marketing Strategy

If you want to know the best E-mail Marketing practices for 2021, this post is for you. Take note of the new trends and techniques!..

Feb92021
Elecsis, Mobile, App

Does your business really need a Mobile App?

Design, Graphic Design

Does your business really need a Mobile App? learn about some windows of having your own Mobile App and the questions to ask yourself…

Feb12021
Elecsis, graphic design trends, design

8 Graphic Design Trends for 2021

Design, Graphic Design

This 2021 we will have several graphic design trends that are rapidly adapting to new technologies and the upcoming changes in today’s society.

Jan272021
Elecsis, software, development

Software Development Life Cycle: what is it and how does it work?

Software Development

The Software Development Life Cycle (SDLC) aims to produce high quality software to fulfill the client’s requirements. If you’re interested, keep reading! In this post we’ll explain what is it and how does the SDLC works, and we’ll go through each one of the phases.

Jan262021
Elecsis, design, UI, branding

9 UI Design Trends for 2021

Design, Graphic Design, Logo Design, Web Design

UI design trends are always changing, according to technology updates. Ok, let’s talk about what those UI design trends are for this 2021….

Jan122021
Elecsis, Marketing, Digital Marketing Trends

10 Digital Marketing Trends for 2021

Digital Marketing, Marketing

Now it’s time to move on, so we’ve prepared a list with the 10 new Digital Marketing trends for 2021. take your business to the next level..

Dec222020
Elecsis, Smart goals

SMART Goals: What are they and how to apply them?

Digital Marketing, Marketing Strategy

Have you heard of SMART objectives? If you have no idea in this post you will learn how to plan your goals and objectives with the SMART methodology

Dec72020
Elecsis, Brand, Redesing

Brand Redesign: What is it and how do you plan a successful redesign?

Branding, Design

When do you need a Brand Redesign? Do we change the brand a bit, or do we redesign the whole brand? stay and find out for yourself..

Dec12020

Digital Marketing 101

Digital Marketing, Marketing, Marketing Strategy

You’ve probably heard of “digital marketing 101”, “marketing”, right? discover its meaning, how it has evolved and its advantages..

Nov192020
Elecsis, web, development, agency

How to choose the best Web Development Agency

Software Development, Web Development

The web development agency is key to the success of a web project, find out what you should take into account to choose the best one.

Nov102020
Elecsis, design, psychology of color

What is the psychology of color?

Branding, Design, Graphic Design, Web Design

How do colors influence our decisions and emotions? Find out what color psychology is, its importance and how it influences design…

Nov32020
Elecsis, customer journey, desing

Customer journey: What is it and how to create one?

Branding, Design, Digital Marketing, Inbound Marketing, Marketing, Marketing Strategy, Web Design

Do you know the experience that users live with your product or brand? Discover how to develop a customer journey map to know your customers.

Oct202020
Elecsis, design, UI/UX, branding

What is UX/UI design?

Branding, Design, Graphic Design, Web Design

What’s UX/UI? What is the difference? Find out everything you need to know about UX/UI design and get an attractive, well-built design.

Oct132020
Elecsis, e-commerce, marketing, sales

What is E-Commerce?

Digital Marketing, Marketing, Marketing Strategy, Web Development

Lately, people are talking about E-Commerce. What is E-Commerce? What are the types of E-Commerce? What are its advantages? Find out all you need to know about E-Commerce, and take your brand to the next level.

Nov192019
Elecsis, Buyer Persona, Marketing Strategy, Consumer Behavior

What is a ‘Buyer Persona’ and Why is it important?

Digital Marketing, Inbound Marketing, Marketing, Marketing Strategy

A Buyer Persona is a research-based profile that depicts a target customer. A well-crafted Buyer Persona is important to improve your marketing strategy.

Nov132019
Elecsis, WordPress, Website, website cost

How much does it cost to build a WordPress website?

Web Design, Web Development

An adequate understanding of your website needs will determine the cost both in money and time you need to invest to build your new WordPress website.

Nov62019
Elecsis, Design, Stand Out Brand, Strong brands

How to design a Stand Out Brand?

Branding, Design, Graphic Design, Logo Design

Branding is one of the most important parts of your business, since your brand design communicates who you are to your clients. You’ll learn how to design a stand out brand and create strong brands for your business.

Oct302019
Elecsis, Dynamic Logo, Marketing, Design

Dynamic Logos: Uses and Advantages from a marketing perspective

Branding, Design, Logo Design

Dynamic logos can have have many uses and advantages from a marketing perspective, because they can adapt depending on the context or the audience. They are great for marketing efforts if your company offers several products or services.

Oct232019
Elecsis, WordPress, Website, Web Development

Why should I use WordPress for my website?

Web Design, Web Development

WordPress is one of the most popular CMS (Content Management System) for many different types of websites. It’s a great choice for marketing websites, landing pages, personal blogs, and even for more sophisticated platforms.  Let’s see why you should use it for your business website!

Oct92019
Elecsis, Branding, Marketing, Design, Brand

Why is branding important for your company?

Branding, Design, Graphic Design, Marketing Strategy

Branding is important for your company and your customers, because it tells everybody everything they need to know about you, and even how they should feel about your company. It’s the link that connects your company to your consumer and all the way around.

Oct22019
Elecsis, Marketing Strategy, Customer Behavior, Marketing Plan

Why is Consumer Behavior important to my Marketing Strategy?

Digital Marketing, Marketing, Marketing Strategy

Consumer behavior is one of the most important aspects of marketing, and is a key factor on any marketing strategy. You can’t begin your marketing strategy without having thought of your consumers first.

Sep232019
Elecsis, Clutch, Software Development, Top Developer

Elecsis Named Top Developer in Colombia by Clutch

Elecsis, Software Development

There are several factors to consider when selecting a development partner for your next project. Software development is vital to any burgeoning company’s success, and the wrong developer could result in a waste of time, money, amongst other valuable resources.

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Recent Post
  • Phases and key elements for Digital Transformation April 12, 2021
  • 6 Elements to Create your Brand Identity April 5, 2021
  • What is E-mail Marketing and How to create an effective campaign? March 29, 2021
  • 7 Advantages of developing your custom web platform March 20, 2021
  • 10 Marketing Strategies to improve your business growth March 15, 2021
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